Say the name “Paris Hilton” to anyone, and chances are they’ll reply, “That’s hot.” The catchphrase quickly put the socialite on the map in the early days of reality television when she starred in The Simple Life alongside fellow nepo baby Nicole Richie. Now, the hotel heiress has made a name for herself with a multitude of ventures that reinforce her brand.

The social media guru has put her name on perfumes, purses, and pet products. Her latest venture? Cookware.

Hilton’s “Be An Icon” merch will include over 20 housewares ranging from $6.97-$79. The products debut at Walmart on October 25, 2023. Keep “sliving” it, Paris. Ugh, even I can’t believe I just typed that.